Categories: CultureWorld

The Armenian Heritage Of The “Noosh” Brand – NutraIngredients-USA

NutraIngredients-USA – an American portal on healthy eating – has published an article about the Noosh brand run by Californian Armenians. This company produces almond-based organic food.

The post notes that the brand established in 2016 by Sarine Sahatjian has recently become very popular among Americans.

The word “Noosh” means “almonds” in Armenian. Almonds are often used in the preparation of traditional Armenian dishes. Thanks to its taste and nutritional value, almond oil and other products offered by the Armenian-Californian brand are now popular far beyond California.

NutraIngredients-USA writes that the family of Sarine Sahatjian arrived in California in the 1970s from Lebanon. Their ancestors had fled to Lebanon from the Ottoman Empire during the Armenian Genocide.

www.nutraingredients-usa.com

Vigen Avetisyan

Recent Posts

Rewriting the Caucasus: A Documented Look at Azerbaijan’s Historical Revisionism Regarding Armenia

Lenin: Soviet nationalities policy, Azerbaijan SSR founded 1920, Stalin: Constitution and census fix the ethnonym…

1 day ago

A Painted Wall from Ancient Armenia: The New Erebuni Fresco and the Urartian-Armenian Continuity

An unprecedented find on Arin Berd hill On 23 July 2026, the French Embassy in…

2 days ago

The Date Khorenatsi Gave for Armenia’s Founding — Now Backed by Genetics

For more than fifteen centuries, one line from Movses Khorenatsi's History of the Armenians has…

5 days ago

Rusudan Artsruni: The Armenian Queen Who Became the Mother of Georgia’s Royal Line

Armenian historical tradition, echoed by a number of modern researchers, identifies Rusudan as an Armenian…

1 week ago

The Ughtasar Petroglyphs in the Heart of Yerevan: A Bronze Age Gallery in Tigran Mets Park

Tucked away in the greenery of the 2nd block of Yerevan's Nor Nork district, in…

2 weeks ago

Yerevan Is a Festival: From Aratta to Yerevan

Based on the Armenian-language essay "Երևանը տոն է. Արատտայից Երևան" ("Yerevan Is a Festival: From…

2 weeks ago