Categories: CultureWorld

The Armenian Heritage Of The “Noosh” Brand – NutraIngredients-USA

NutraIngredients-USA – an American portal on healthy eating – has published an article about the Noosh brand run by Californian Armenians. This company produces almond-based organic food.

The post notes that the brand established in 2016 by Sarine Sahatjian has recently become very popular among Americans.

The word “Noosh” means “almonds” in Armenian. Almonds are often used in the preparation of traditional Armenian dishes. Thanks to its taste and nutritional value, almond oil and other products offered by the Armenian-Californian brand are now popular far beyond California.

NutraIngredients-USA writes that the family of Sarine Sahatjian arrived in California in the 1970s from Lebanon. Their ancestors had fled to Lebanon from the Ottoman Empire during the Armenian Genocide.

www.nutraingredients-usa.com

Vigen Avetisyan

Recent Posts

The Vilgort Cup: A Silver Masterpiece of Cilician Armenia (c. 1150–1159 A.D.)

A Fragment That Traveled Across Continents The gilt-silver medallion shown above — two richly dressed…

1 day ago

Hannibal and Artaxias the Great: The Carthaginian General Who Helped Build the “Armenian Carthage”

Few episodes in ancient Armenian history capture the imagination quite like the tradition that Hannibal…

1 week ago

The Priestess of the Kingdom of Van: A 9th-Century BC Bronze Figurine in the British Museum

Five angles of one small bronze figure — and what emerges is not an abstract…

2 weeks ago

The Winged Sun and the Armenian Tiara: Royal Symbolism of the Orontid (Yervanduni) Kingdom of Commagene, 163 BC – 72 AD

Introduction Among the successor states that emerged from the fragmentation of the Achaemenid-derived Orontid (Armenian:…

3 weeks ago

A Bronze Age Vessel from Gardman: Solar Symbolism, the Sun-Cross, and the Sacred Landscape of Ancient Armenia

Article based on the explanations and interpretive observations of Angela Terian, with additional archaeological and…

3 weeks ago

Rewriting the Caucasus: A Documented Look at Azerbaijan’s Historical Revisionism Regarding Armenia

Lenin: Soviet nationalities policy, Azerbaijan SSR founded 1920, Stalin: Constitution and census fix the ethnonym…

3 weeks ago